After much anticipation, BP Products North America Inc. has officially launched Pump Rewards, a new loyalty program that enables BP customers to earn cents-per-gallon rebates and redeem them at BP stations for an instant rollback on gas prices.
The rewards platform launched on March 3 alongside the new BP Visa with Pump Rewards card and the new proprietary BP Card with Pump Rewards, both from Chase. Pump Rewards lets holders of these cards earn cents-per-gallon rebates on their card purchases and then redeem available rebates instantly at the pump when fueling at participating BP stations.
Unlike most credit cards, the company noted that these new BP cards do not require cardmembers to wait for monthly statements or to reach specific spending thresholds before they can redeem their rewards. Cardmembers can simply swipe their card at the pump and use the pump's keypad to redeem rewards and immediately lower their price for fuel.
"The launch of Pump Rewards creates an entirely new purchase experience and adds an exciting new offer for consumers by delivering instant compensation on available rewards earned through their loyalty to BP," said Corey Correnti, senior vice president of sales, supply and marketing. READ THE FULL ARTICLE HERE.