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Boyd Gaming announced this week that it is replacing its local Club Coast player loyalty program with a nationwide, multi-property brand.
B Connected will be replacing the Club Coast brand used at the Gold Coast, Suncoast, Sam’s Town and The Orleans. Customers of these properties will keep all of their points and benefits previously earned under the Club Coast program said.
“With a single brand and more consistent rules, customers will find it easier than ever to reap the benefits of the B Connected program,” said Paul Chakmak, executive vice president and chief operating officer of Boyd Gaming.
The B Connected brand will be available at 13 Boyd Gaming properties, which include all of the company’s Las Vegas properties. The membership program does not include the Borgata in Atlantic City.
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