A leading global supplier of technology and services and having interests in everything from agricultural and construction machinery to factory automation and the Internet of Things (IoT), the Bosch Group has a diverse set of capabilities across its multiple divisions. In Part One of an interview with Steffen Schmickler, vice president, customer success services, marketing & communications at Bosch Software Innovations, we learned, among other things, how the regulatory environment in Europe affects loyalty strategy. We left off by....

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