During Thursday’s Loyalty360 webinar, “6 Wins and 3 Fails in B2B Online Marketing,” Petr Passinger, Marketing Evangelist, Kentico Software, discussed some key strategies his company uses to boost customer engagement through B2B online marketing. Passinger said three key strategies Kentico uses to boost customer engagement/customer loyalty are content marketing, blogs, and infographics. Content Marketing for Kentico comprises: Videos Subtitles Social Activity Playlist Link to Other YouTube Assets Embedding Videos on....

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