While the recession may have taught many women the delicate art of trading down, brand loyalty is alive and kicking in the beauty aisle. And a new report from market researcher Mintel finds that Baby Boomer women are especially devoted. While women are more likely to be looking for beauty deals online and in drugstores, a sizable minority is determined not to switch brands.
“There are grudge purchases, in which women are more than willing to trade down,” Kat Fay, senior analyst at Mintel, tells Marketing Daily. ....