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To say that the customer engagement and marketing landscape is rapidly changing is an immense understatement. The precipitous pace at which our entire society is evolving continues to affect many long-time standards and established traditions. Dealing with dynamic marketing and technological shifts is becoming a steadily rising challenge. Brands concerned with winning and maintaining customer loyalty now have to stay a step ahead of many new, nebulous and capricious consumer expectations.
Bond Brand Loyalty understands this environment. And, as a leading market research and customer loyalty solutions provider, it is an organization that has made it a mission to help leading global brands rise above these challenges. In a recent move that reaffirms this commitment, Bond Brand has just announced the addition of a new senior-level executive team member.
Bond Brand Loyalty has named Mike McDowell as its newest North American Vice President of Business Development. His role with the company will officially begin Aug. 24.
Previously, McDowell served as the Senior Director of North American Field Marketing for BlackBerry, and he brings nearly two decades of successful experience in customer engagement, channel management, executive leadership, and business development to this new position.
“The digital, mobile and data landscape presents new opportunities for brands, but also new challenges,” said Bob Macdonald, President and CEO, Bond Brand Loyalty. “We've seen an increased demand for our expertise and technology solutions, and Mike shares our relentless commitment to client success. I’m excited to welcome him on board, and look forward to his ideas and strategies being able to help our clients solve their business challenges and build enduring customer loyalty to their brands.”
In his new role, McDowell will leverage his extensive experience, deep customer understandings, comprehensive industry knowledge, and in-depth product expertise to continue helping Bond Brand strengthen its position across North America.
Specifically, this will include helping Bond Brand’s clients continue to see significant returns on their marketing investments. McDowell will also help many high-profile clients from across numerous industry verticals including the retail, financial services, automotive, and insurance sectors build authentic and enduring relationships with their customers.
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