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Understanding the state of customer loyalty, the shift from physical to digital outlets, and the necessity of data is imperative for brands looking to increase ROI. In this kind of environment, brands need to be fairly picky about the tech providers with whom they partner. That’s why Loyalty360 recently sat down with Bill Warshauer, Vice President of Sales at Blackhawk Network. In an illuminating chat, he discussed all three of these challenges and how he thinks Blackhawk can help brands address them.
According to Warshauer....
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