Birdseyevoila.com Launches Interactive Trial-Driving Approach to Engage Advocates
Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at birdseyevoila.com. Through social coupon-sharing and crowd sourcing initiatives, Birds Eye Voila! is sharing their delicious, complete Skillet Meals, made with premium Birds Eye Vegetables from the brand's website.
These digital initiatives are part of the brand's....