Big Spending Shifts Expected in 2010 for Consumer-Products, According to New AlixPartners Survey Respondents Anticipate Cutbacks of up to 9% in Some Discretionary Sectors

11 Easy Ways to Improve Your Survey Response Rate NEW YORK, NY—12/23/09—Faced with continued uncertainty about their economic future, American consumers are expecting to be even more frugal in 2010 than they have been this past year. In a new survey, global business-advisory firm AlixPartners asked Americans above the age of 25 about their expected purchasing behavior for groceries, personal-care and home-care items. The results indicate that in coming year Americans will be cutting back in their spending for packaged and....