Differentiation is the name of the game for loyalty marketers and a big opportunity exists now for brands to build or modify reward structures that add more value.
Digital benchmarking firm L2 Inc released its inaugural Intelligence Report: Loyalty 2017 that evaluates the successes and pitfalls of loyalty programs for 99 consumer brands across Activewear, Beauty, Big Box, Department Stores, and Specialty Retail. The report provides an analysis of the structure, benefits, and usability of loyalty programs regarding their added value....