Building trust with customers is an absolute imperative for marketers to better engage and earn brand loyalty.
A new report from EY and Forbes Insights, Building Trusted Relationships Through Analytics and Experience, says that less than 33% of CMOs and marketing executives fully understand the point in the customer experience where trust is eroded, and only half are able to address negative experiences at the customer touch point.
What’s more, marketers need to leverage real-time data and analytics to be predictive.
Here are....