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Best Western has not only survived the hotel industry’s fierce competition for customer loyalty but has actually thrived. Find out why it works so well during a fascinating session titled, Sophisticated Direct Mail Delivers Loyal Guests for Best Western, at the 8th annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketers’ Association. The event will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida. As a 360-Degree Platinum Award winner....

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