Best Western Ranked Number One Midscale Hotel Brand in 2010 Brand Keys Customer Loyalty Engagement Index

Best Western International was recently ranked the number one midscale     hotel brand in Brand Keys’ 2010 annual Customer Loyalty Engagement       Index, a predictive indicator of consumer behavior toward brands. Best Western was awarded first place in this year’s index as the brand     best able to engage consumers and create loyal customers. Best Western     beat out four other midscale hotel brands - Comfort Inn, Ramada,  Hampton     Inn and Holiday....