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Jay Hubbs, the Vice President of Advertising, Marketing, Innovation and Analytics at Best Western Hotels & Resorts, soeaks about being a finalist for the 2021 Loyalty360 Awards in the Creative Campaign and the Employee Engagement & Impact categories that will be given during Loyalty Expo in October.
Hubbs spoke with Loyalty360 CEO Mark Johnson about the campaigns.
Best Western Rewards’ “Tanks-A-Lot” campaign provided Best Western Rewards members the ability to earn a $25 Best Western Rewards Travel Card which is redeemable at any Best Western hotel globally. In 2020 during the summer months, Best Western Rewards Members who completed a stay at any of our hotels could submit their folio or confirmation number of their recently completed stay along with a fuel receipt that Best Western would “reimburse” up to $25 in the form of a Best Western Rewards Travel Card. This was a way for the brand to encourage road trip travel and to choose one of our 4,700 hotels worldwide to stay at during their summer vacation.
In 2021, Best Western’s Innsider program offered incentives to their front desk staff as a way to share their appreciation of their hard work while also keeping the frontline workers engaged with their program. As property goals were put on hold due to the global pandemic, Best Western used the Innsider program as a way to communicate the importance of new member acquisition, while continuously rewarding our front desk staff for their enrollment efforts. On top of the promotional offerings, Best Western sent gift baskets to their top performers as well as awarded additional points when they would share best practices and tips to their peers.
To learn more about the Loyalty360 Awards and the Loyalty360 Expo, please visit HERE.
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