Best Western Hotels and Resorts has earned quite a reputation for its stellar customer satisfaction levels. So why has the company excelled in this area year after year?
Dorothy Dowling, Senior VP and CMO of Best Western Hotels and Resorts, talked to Loyalty360 about the company’s perpetual prowess in this area.
“Best Western has enjoyed significant increases in guest satisfaction ratings in the past 10 years, with scores doubling since 2007,” Dowling explained. “We know why this is, because guest....