RICHMOND, Va., Jan. 24, 2012—At the heart of any rewards currency is customer value: what motivates your customers and how do you create relevant offers to keep them engaged? Loyalty marketers immersed in bettering their programs understand that creating the best user experience often can be at odds with minimizing expenses and generating program revenue. However, investing in well-designed, inspired loyalty marketing strategies will move a program into the golden zone of influenced member engagement.
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