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Southern retailer Belk, the nation’s largest family-owned and operated department store, has teamed up with HelloWorld on a back-to-school campaign that targets customer engagement and a unique customer experience.
The campaign, which started July 19, runs through Aug. 29.
HelloWorld users will have the opportunity to cast their votes for a favorite look during a series of themed challenges. Gaining inspiration for a dorm room style, a game day look, or a night out gets that much better when users can see where their chosen look stands in the rankings after voting is closed.
Additional sweepstakes entries can be earned for taking polls, referring friends, and following the campaign on Twitter and Instagram. The winning looks from week to week will be featured in a gallery for users to enjoy.
Grand Prize (1): $1,500 Belk Gift Card
Weekly Sweeps Prizes (6): Apple iPad + $50 Belk Gift Card
Instant Win Prizes (200): $15 Belk Gift Cards
Janice Pollard, Senior Marketing Manager at HelloWorld, talked to Loyalty360 about how the campaign came together.
“Belk has created various engagement tactics year over year,” Pollard explained. “The goals for this program are to give their target specific ways to envision the new Young Contemporary offerings at Belk. This campaign taps into the target’s lifestyle, allowing users to pinpoint which styles in the themed challenges best appeal to them. Being able to share this inspiration with others, and actually shop the look, means you can work toward making that idea or image a reality.”
Especially with a younger demographic, Pollard added, it’s important to stay on top of technology that showcases the ‘shiny new thing.’
“This group is particularly responsive to evolving social media platforms and mobile functionality,” she said. “As a marketing solutions company, we advise clients to try new things and test the waters to see which engagement tactics will best resonate with their consumers.”
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