Southern retailer Belk, the nation’s largest family-owned and operated department store, has teamed up with HelloWorld on a back-to-school campaign that targets customer engagement and a unique customer experience.
The campaign, which started July 19, runs through Aug. 29.
HelloWorld users will have the opportunity to cast their votes for a favorite look during a series of themed challenges. Gaining inspiration for a dorm room style, a game day look, or a night out gets that much better when users can see where their chosen look....