Demographic data or behavioral targeting? Which fosters the better customer engagement? Loyalty360 talked to Matthew Liebmann, Global President of Movio Cinema, about this intriguing question. Movio delivers strategic, operational, and marketing advice to many of the region’s leading exhibitors. A global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors, and studios, its mission is to revolutionize the way the film industry interacts with....

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