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Apparel retailer bebe has announced an enhanced loyalty program to accompany its new online story. The program, clubbebe, will feature four tiers ranging from “member” to “icon” and will reward customers with $10 for every $250 spent.
The launch of bebe’s new online shopping experience is the latest move in its evolving e-commerce strategy, focused on streamlining business operations and driving direct-to-consumer sales. In 2017, the company made the bold move to close all of its brick-and-mortar....
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