AUSTIN, Texas - (Business Wire) Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today released a new whitepaper, “Participation Chains Connect Customers to Your Brand.” Co-authored by Bazaarvoice CMO Sam Decker and community building expert Ze Frank, the new whitepaper introduces brands to a whole new way of marketing that cultivates user involvement so that each action builds upon the one before, creating value along the way. This “participation chain” of user....