Program with Barnes & Noble, Carnival Cruise Lines, L.L.Bean, NFL and Travelocity Will Offer Customers Bonus Rewards.

LEXINGTON, Mass. & WILMINGTON, Del., Aug 16, 2011—Cartera     Commerce, the leading provider of card-linked marketing solutions,      and Barclaycard     US, the payments business of Barclays in the United States, today     announced a strategic partnership to reward more than three million     Barclaycard customers for their shopping purchases.

Barclaycard is launching “Barclaycard RewardsBoost,” a new shopping     platform for select co-branded card programs including Barnes     & Noble, Carnival     Cruise Lines, L.L.Bean,      NFL     and Travelocity     —leveraging Cartera’s     award-winning loyalty shopping platform and large multi-channel     merchant network.

The new program will allow these cardholders to earn discounts, rewards,      miles and cash back for purchases at participating in-store, local and     online retailers. For example, if a cardholder typically earns one point     for one dollar spent on their card, at many participating merchants they     will now earn from two to 10 points. The rewards are automatically     earned and credited.

“We’re thrilled to be able to make our payment programs even richer and     more rewarding with Barclaycard RewardsBoost,” said Eric Crozier who     oversees loyalty and new products for Barclaycard US. “Cartera was the     ideal partner to deliver this program with its robust platform and a     large and varied merchant network—- a rich combination of in-store and     online merchants that match the lifestyle of our customers.”

“The pressure for card issuers to deliver more value to their customers     has never been greater. We’re delighted to partner with Barclaycard to     help proactively meet this challenge by making it easy for Barclaycard     customers to earn rewards faster with card-linked offers,” commented Tom     Beecher, President and CEO of Cartera Commerce. “When Barclaycard     customers realize they can now earn merchandise or a dream trip faster     than before by shopping with participating merchants, their loyalty     credit card moves to top of wallet.”

About Cartera Commerce

Cartera Commerce is the leading provider of card-linked marketing     solutions that increase revenue and customer loyalty for merchants,      banks, issuers and loyalty programs. For merchants, Cartera powers the     industry’s largest card-linked advertising network that targets shopping     offers to more than 150 million loyal consumers and tracks in-store and     online sales. For banks, issuers and loyalty programs, Cartera provides     the industry’s most comprehensive card-linked offer platform that powers     personalized in-store and online shopping programs that build consumer     engagement, maximize card spend and create new revenue streams.      Cartera’s platform delivers card-linked offers via multiple digital     marketing channels including Websites, online banking, email, mobile,      social media and browser apps. Four of the five largest financial     institutions, three of the four largest airlines and 60,000 merchant     advertisers drive incremental revenue with Cartera’s fully-managed,      performance-based solutions. The company is headquartered in Lexington,      MA and has significant operations in Atlanta, GA. For more information,      visit .

About Barclaycard US

Headquartered in Wilmington, Del., Barclaycard US creates customized,      co-branded credit card programs for some of the country’s most     successful travel, entertainment, retail, affinity and financial     institutions. The company employs 1,300 associates. For more information     please visit   .

Barclaycard, part of Barclays Global Retail Banking division, is a     leading global payment business that helps consumers, retailers and     businesses to make and accept payments flexibly, and to access     short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at     the forefront of developing viable contactless and mobile payment     options for today and cutting edge forms of payment for the future. It     also issues credit and charge cards to corporate customers and the     British Government. Barclaycard partners with a wide range of     organizations across the globe to offer their customers or members     payment options and credit.

Barclaycard operates in the United States, Europe, Africa and the Middle     and Far East.

For further information about Barclays, please visit .

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