Banks are increasingly using rewards and loyalty programs as a tool for maintaining relationships with top-end customers because these relationships provide high potential for revenue generation, according to a new study from RnRMarketResearch.com.
Financial institutions are putting forward premium experiences and offers to increase loyalty and develop deeper banking relationships, the study reveals. Rightly positioned, unique rewards act as a key differentiator in a highly commoditized financial services market.
To remain profitable, the....