The Bank of Ireland wanted to transform its customer experience through intelligent visual communication, according to a case study from BT Group.
In a revitalized banking sector, where competition is steady with a need for differentiation, Bank of Ireland aimed to improve the customer experience at the point where people first interact with the bank. To showcase new ideas and technologies, it focused on upgrading its branch in Dublin City University (DCU), targeting a student population that has always been a key customer demographic....