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Bank of America announced enhancements to its rewards and loyalty programs, all designed to provide exclusive offers, experiences and perks for clients across their full relationship.
The bank’s award-winning Preferred Rewards program, which has more than 9 million members with $1.4 trillion in deposit and investment assets, will now feature two new tiers for high net worth clients. The company also introduced the Premium Rewards Elite credit card to deliver an expansive suite of luxury perks and benefits.
The company is also expanding their comprehensive Loyalty and Rewards Program with the launch of Partner Rewards, a new unique loyalty program designed to provide credit and debit cardholders with more choices when it comes to earning exclusive merchant discounts and rewards.
Elevated Preferred Rewards Program
Bank of America’s Preferred Rewards program is designed to offer benefits and perks based on the breadth of a client’s relationship with the bank. Retail, Preferred, Small Business and Wealth Management clients qualify for tiered benefits based on balances in their Bank of America deposit accounts and/or Merrill investment balances.
The company’s expanded Preferred Rewards program will now include new Diamond and Diamond Honors tiers for clients with $1 million and more and $10 million and more in assets with the company, respectively. The program’s new five-tier structure – Gold, Platinum, Platinum Honors, Diamond and Diamond Honors – increases the level of rewards and benefits as clients’ qualifying banking and investment balances grow.
Diamond and Diamond Honors members will receive a range of benefits across an extensive roster of merchant discounts, offers and exclusive experiences, including:
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