The valuable personal relationships that emerge from prioritizing customer engagement can mean the difference between success and failure. CRM is vital for all brands and industries, but it is especially important for the smaller businesses that are still struggling to find stability after 2008’s near unprecedented market crash.
The after effects of the Great Recession continue to echo in the minds of many, and for a majority of small business owners, a full recovery has yet to be achieved. Admittedly, the challenges they face are....