Marketers can never listen enough to their customers in an ongoing quest for an optimum customer experience and sustained brand loyalty.
Just ask Betty Riess, Senior Vice President, Consumer Banking Media Relations, Bank of America.
“We continually listen to customers and clients to find out how we can make the way we work with them less complicated,” Riess told Loyalty360. “We will help them take advantage of what the bank has to offer and, ultimately, improve their lives. Our customers have told us: ‘Don’t....