Pleasant Ridge-based ePrize LLC has launched a new mobile loyalty program and gaming app called Fresh Rewards for the Bagger Dave’s restaurant chain.
Bagger Dave’s is owned by Southfield-based Diversified Restaurant Holdings Inc.
The companies said Fresh Rewards is a loyalty and in-store rewards program aimed at expanding the brand’s customer base with tangible data and insights. The program was to launch Monday morning, Dec. 2.
Bagger Dave’s vice president of marketing Rebecca Raver said the app allows....