Baesman started as a printing company when Richard Baesman founded it in 1952, but it has become much more than that. It is now a force in CRM and loyalty and helps brands understand its customers and figure out their best strategy to engage them.
Loyalty360’s Mark Johnson spoke with Kim Welther, vice president of marketing strategy at Baesman, about what the company does for its clients, the biggest challenge for customer loyalty, and how Q3 and Q4 might be completely different from any other in years prior.
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