Companies are starting to bridge the gap between the having data that is available, but either not gathered or properly used and taking advantage of Big Data to help influence customer behavior, Bill Hanifin, managing director of Hanifin Loyalty, Ft. Lauderdale, Fl., told an audience at the Badgeville Engage event in Chicago on Thursday.
Marc Parrish, vice president of membership and customer retention marketing for Barnes & Noble, pointed out that smart phones today outsell PCs, so people are always connected, but retailers have....