Badgeville is a company that specialises in providing behaviour platforms — ways to measure and influence online user behaviour. These use proven techniques from social gaming, traditional loyalty programs and social networking. The shorthand term for this is gamification. Badgeville has just released Badgeville for Drupal, which the company says is the first gamification platform for the popular open-source content management system (CMS).
Once a customer has signed up for the product, Badgeville enables them to....