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With all the hype surrounding new generations of consumers, sometimes it’s easy to lose sight of the older segments. But even though the millennials may see a lot of the spotlight today, it’s the baby boomers that still carry a tremendous amount of spending power and customer engagement potential.
Securing the customer loyalty of this generation should continue to be a top priority for brands. And thanks to a new report from CrowdTwist, a leading provider of multichannel customer loyalty and engagement solutions, marketers....
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