Officials at Springleaf Financial, which operates one of the largest consumer finance branch networks in the United States, serving its customers through nearly 830 branches in 27 states, were looking for a competitive differentiator.
They believe they found it in the recently launched digital loyalty program called Springleaf Rewards. CrowdTwist, a provider of multichannel loyalty and engagement programs, powers the Springleaf Rewards loyalty program.
The program rewards customers for a range of activities, such as consistently....