A portion of the recently released 2015 B2B Marketing Trends, Predictions and Forecasts Report Research raises loyalty marketers’ eyebrows and has them shaking their heads in appropriate frustration. As we always state, and hear, there is a profound paradox: “It is the most opportune time to be a marketer and also the most challenging.”
When B2B marketers from leading companies in the U.S., Europe, and Asia were asked: “What would be (according to you) the five marketing challenges faced in the year....