During his keynote address at the Modern Marketing Experience conference in Las Vegas last week, Jay Baer, New York Times best-selling author of Youtility, began by addressing anyone trying to increase brand loyalty and customer engagement with words of blunt realism.
“Being great at marketing is harder than ever,” Baer said. “Being in marketing is harder today than it was yesterday. It will be even harder again tomorrow.”
Presented by Oracle, the Modern Marketing Experience offered entrepreneurs a myriad of....