Company to Give Customers Chance to Sign up for ECoupons Using Mobile PhoneINDIANAPOLIS—(BUSINESS WIRE)—The world’s largest hand-rolled soft pretzel franchise, Auntie Anne’s launched a new campaign today that allows holiday shoppers to send a text message to receive exclusive coupons and discounts delivered to their email inbox.Promoted through in-store signage and emblazoned on the company’s cups and pretzel sleeves, the campaign directs customers to text PRETZEL to 80565 to join the company’s email....