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Matt Thornton, Director of Communications for digital audio books provider Audible, told Loyalty 360 that the 18-year-old company has a straightforward mission: To establish literate listening as a core tool for anyone seeking to be more productive, better informed, or more thoughtfully entertained.
Since Audible is a membership service, Thornton said on the most basic level the company measures engagement by looking at customers’ recurring use of the Audible service.
“Audible customers pay for the service on a monthly....
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