Audi Germany has today launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8.
Razorfish Germany and the creative production company Minivegas were asked to create an engaging web experience that would both find out more about Audi’s fans and thank them for their loyalty.
When a fan uses the hashtag #onemillionreasons to share a reason why they love Audi, the text or image is gathered and becomes a spherical particle....