Atom Tickets, a social movie ticketing platform, has announced it is integrating with Studio Movie Grill’s loyalty program, SMG Access. By adding the SMG Access account number in the Atom application, Atom customers will automatically earn points when they buy tickets to movies playing at Studio Movie Grill theaters. In addition, for SMG Access director-level members, the convenience fee is waived.
For every 1,000 points earned on SMG Access, users get a $10 gift card, which can be exchanged for tickets and theater concessions. Every time a reward is earned, SMG will donate a movie and a meal to a local nonprofit in that community.
Atom Tickets enables users to skip box office lines and go directly to ticket attendants and Atom express concession lanes where they scan a QR code to redeem their orders. Atom's platform keeps all plans, messages, payments, tickets, and rewards in one place: users’ phones. It is enabled on over 21,000 screens across the United States. The company’s advisory board includes many famous figures in the movie industry, such as Steven Spielberg, J.J. Abrams, Tyler Perry, Dwayne Johnson, and Dany Garcia.
Studio Movie Grill, a brand built on an in-theater dining concept, operates 314 screens in 30 locations nationwide. It launched SMG Access in June this year as a theater loyalty program focused on impacting community members in need through local organizations. SMG Access is a purpose-first loyalty platform where members earn points on every movie ticket purchased at Studio Movie Grill. In December, SMG Access members will host Boys & Girls Clubs in multiple cities with special Movies+Meals screenings of Spider-Man: Into The Spider-Verse in partnership with Sony Pictures Entertainment.
“We're excited to build upon our existing relationship with Studio Movie Grill to support their unique loyalty program that gives back to their communities across the country,” says Steve Joudi, Head of Operations & Exhibitor Relations at Atom Tickets. “With the holiday season here, it is a perfect time to put a spotlight on the SMG Access Movies+Meals program and especially with so many great movies to enjoy, like Spider-Man: Into The Spider-Verse.”
“SMG Access is designed to make movies and meals accessible to under-resourced community members while simultaneously rewarding our loyal guests,” says Brandon Jones, Senior Director of Marketing for SMG. “The Atom Tickets platform helps SMG accelerate its mission to serve 1,000,000 movies and meals through its SMG Access loyalty program.”
SMG currently has 30 locations in nine states with further expansion planned. It has earned a spot in Inc. Magazine’s list of “Fastest Growing Private Companies” three years in a row.