LONDON - Empowering the consumer has become the fashionable strategy of 2009. In the past two weeks alone, Vodafone has unveiled its fresh ‘Power to you’ brand positioning and Yahoo! has launched an ad campaign with the tagline ‘It’s you’.
Now it seems that Asda, too, is following the trend.
Asda’s president and chief executive, Andy Bond, believes that businesses are being forced to adapt to a new era of ‘democratic consumerism’ which has emerged from the ‘digital explosion and the....