->How has the digital landscape impacted customer expectations in the last few years?
Customer expectations continue to rise with emerging tech – the newer generation of shoppers are looking for instant gratification and more relevance. This has encouraged brands to be more nimble in the experiences they offer customers – from a consistent and easy omnichannel cx to a more channel agnostic buying experience. Both parties are aware we’ve entered into the age of the empowered customer where convenience and the....