With the agreement, Harrah’s Total Rewards(R) player loyalty program will be available to customers of the planned Aqueduct casino. Harrah’s Total Rewards is the largest casino customer loyalty marketing program in the world and includes several million participants who live within 100 miles of Aqueduct.
“We’re very excited to bring Harrah’s brand strength to our team for this project,” said William Bissett, president of Delaware North Companies Gaming & Entertainment, a leader in the coalition of New....