Apple’s AirPods Bring Magical Customer Experience

Innovation is almost synonymous with Apple. Take, for example, the new Apple AirPods, which are wireless earbuds that offer an effortless wireless listening experience with high-quality audio.

“We’re also thrilled with the response to AirPods,” Apple CEO Tim Cook said during the company’s first-quarter earnings call this week. “Customers love the magical experience AirPods are delivering. And if you haven’t tried them yet, you’ll be delighted when you do. They’re far ahead of anything else on the market today, and we’re working hard to catch up with the incredible demand. With AirPods off to a fantastic start, a strong full first year for Apple Watch, and Beats headphones offering a great wireless experience using the Apple-designed W1 chip, we now have a rich lineup of wearable products. Their design, elegance, and ease of use make us very excited about the huge growth potential for wearables going forward.”

Cook noted that “our ecosystem is broadening to more and more of the areas where people spend their time, at the gym, on the go, in the home, and on the job. For example, every major automaker is committed to supporting CarPlay with over 200 different models announced, including five of the top 10 selling models in the United States. There are well over 1 million people using CarPlay now, and this continues to grow rapidly.”

First-quarter revenue reached $78.4 billion, above the top of Apple’s guidance range.

“iPhone had a tremendous quarter thanks to exceptional demand that beat our own internal expectations,” Cook added. “iPhone 7 Plus has earned rave reviews for its advanced new features, especially the dual camera system, which produces stunning portraits and high-quality zoom. This is a uniquely Apple feature that is surprising and delighting our users. Both iPhone 7 and iPhone 7 Plus are empowering our customers to be more productive, more engaged, and more expressive than ever by integrating hardware, software, and services to create experiences that only Apple can deliver.”

Apple Pay continued its strong momentum, with the number of users more than tripling over the past year and hundreds of millions of transactions and billions of dollars in purchases in the December quarter alone, Cook said.

Cook called the first quarter the best one ever for Services, with almost $7.2 billion in revenue. App Store customers broke all-time records during the holiday quarter, including $3 billion in purchases in December alone, making it the App Store’s single best month ever.

“Our innovative and vibrant developer community has created over 2.2 million apps for doing almost anything that you can imagine,” Cook said.

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing