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Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected when its new operating system is upgraded to iOS 14. Even though Apple said the changes were being delayed until the start of 2021 to give app developers and websites more time to adapt their services, the change could mean an alteration in how retailers utilize their customer engagement activities.
A key privacy feature in the operating system will be a new option that allows users to disable tracking between different....
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