SINGAPORE—Leading financial groups like National Australia Bank, Commonwealth     Bank of Australia, Japan’s Oita     Bank and Korea’s Hana     Financial Group are using innovative analytic solutions from SAS and Teradata to help accurately analyze customer behavior trends and manage risk and     fraud.

To remain competitive in today’s economy, financial organizations must     focus on customers. Insights derived from effective, real-time analysis     of customer touch points let organizations improve loyalty programs and     targeted marketing campaigns. Improved outreach boosts customer     acquisition and retention, while increased customer analysis reduces     fraudulent transactions. With joint solutions from SAS, the leader in business     analytics software and services, and Teradata, (NYSE: TDC),      the world’s largest company focused on data     warehousing, businesses can apply resources to engaging the right     customers, while reducing risk to customers from fraud.

“Connecting Teradata and SAS® Marketing Automation enables     high-level analysis and effective campaign management,” said Shinji     Shojima, Senior Manager of Business Planning at Oita Bank. “The new     customer-management capabilities let us implement event-based marketing     – more effectively engaging customer segments based on their lifestyles.      We can now base campaigns on customers’ behavior and needs while     providing them more detailed services.”

Whether implementing joint SAS and Teradata     programs (Analytic     Advantage, Business     Insight Advantage, Anti-Money     Laundering Advantage and Credit     Risk Advantage) or individual solutions     executed within a Teradata data warehouse (e.g. SAS     Analytic Accelerator for Teradata, SAS     Fraud Management and SAS     Marketing Automation), businesses in     Asia Pacific can better analyze customer behavior trends and gain     multidimensional views of profitability. This leads to faster,      more-informed decisions and more profitable customer relationships.

“Organizations need innovative solutions that improve insight not only     into customer and industry trends, but into their own organizations, to     remain competitive. SAS and Teradata continue to offer joint solutions     that enable our customers to drive innovation and economic growth,” said     Mikael Hagstrom, Executive Vice President of SAS Europe, Middle East,      Africa and Asia Pacific.

“Eight of the top 10 banks     in the world use Teradata’s parallel database;      our design makes it the perfect analytic engine to integrate data from     across the enterprise and produce timely intelligence for fast and     reliable decision making,” said Rob Berman, Vice President of Teradata     Partnerships and Alliances. “Combining SAS Analytics inside the Teradata     database provides our customers with the ability to instantly access and     analyze fresh and historic data, reducing time-consuming data movement     while executing analytic parallel processing in seconds and minutes,      rather than hours and days.”

Today’s announcement came at The     Premier Business Leadership Series event in Singapore, a     thought-leadership conference presented by SAS that brings together more     than 600 senior-level attendees from the public and private sectors to     share ideas on critical business issues.

About Teradata

Teradata Corporation (NYSE: TDC)      is the world’s largest company focused on raising intelligence and     achieving enterprise agility through its database     softwareenterprise     data warehousing, data     warehouse appliances, and consulting, Visit Teradata on the Web at www.teradata.com.      Teradata is a trademark or registered trademark of Teradata Corporation     in the United States and other countries.

About SAS

SAS is the leader in business     analytics software and services, and the largest independent vendor     in the business intelligence market. Through innovative solutions     delivered within an integrated framework, SAS helps customers at more     than 50,000 sites improve performance and deliver value by making better     decisions faster. Since 1976 SAS has been giving customers around the     world THE POWER TO KNOW®. SAS and all other SAS Institute     Inc. product or service names are registered trademarks or trademarks of     SAS Institute Inc. in the USA and other countries. ® indicates USA     registration. Other brand and product names are trademarks of their     respective companies. Copyright © 2011 SAS Institute Inc. All     rights reserved.

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