TORONTO, Sept. 27—Angoss Software Corporation (TSX-V: ANC), a provider of predictive analytics systems and The Futura Loyalty Group Inc. (TSX-V: FUT), a provider of customer loyalty and rewards solutions and authorized agent for Aeroplan, today announced their agreement to offer a comprehensive package of customer loyalty, consumer insights and integrated marketing solutions, combining the technology capabilities and implementation expertise of both organizations.
The solution bundles the Futura Rewards® customer loyalty, rewards and offer management capabilities with Angoss’ Intellimaxx™ integrated marketing and consumer insight solution. Intellimaxx includes a Canadian consumer insights database for market planning and customer prospecting, customer segmentation and predictive analytics engine, and a comprehensive suite of online, email and mobile marketing capabilities enabling marketers to interact with customers and prospects. Also offered are real time measurement tools for analyzing and optimizing campaign effectiveness.
Reflecting Canada’s position as the #1 loyalty market in the world, this offering is designed to help a broader array of Canadian retailers successfully launch, manage and measure the effectiveness of their customer and prospect reward/marketing programs, helping them accelerate new customer acquisition and capture a higher share of consumer spend, while lowering costs.
The joint offering will be marketed by Futura and Angoss, targeting Canadian mid-market retailers. The solution enables retailers to both create new programs and enhance existing programs to extend their capability and lower administrative time and costs. The offering will be rolled out more broadly to other market sectors over the next 12 months.
“This joint solution provides incremental value to both Angoss and Futura’s current client bases by integrating several key components in their customer relationship cycle” said Mark Farrell, President and CEO of Futura. “It provides a great opportunity for us to add value to our client base with additional tools in data, analytics and marketing execution and for Angoss to do the same in extending their Intellimaxx platform capabilities into loyalty and rewards management.”
“We are pleased to be working with the Futura team to bring this unique and comprehensive set of capabilities to the Canadian retail market” commented Angoss President Eric Apps. “Futura’s advanced loyalty and rewards technology and its depth of experience in the successful design, launch and management of rewards programs align well with our comprehensive suite of analytical and campaign tools. Retailers will be able to access the system “on demand” while migrating to more efficient digital marketing channels and reducing spending on largely unmeasurable traditional media tactics.
In addition to its unique depth and breadth of features, the solution offers an innovative subscription-based delivery model, compelling deployment costs, and other performance-based features designed to help marketers leverage advanced capabilities at lower cost and with high transparency and measurement of results. It includes:
- The robust Futura Loyalty rewards platform, supporting private label and branded currency programs, including Aeroplan and Futura Rewards;
- Unlimited access to the Intellimaxx Canadian Consumer Insights database for market planning and prospecting;
- Unlimited email volume and support for ongoing communications to customers and prospects;
- Unlimited access to the Angoss predictive analytics engine for segmentation and targeting;
- A fully hosted system with self-service or managed-service support options
- All system hardware, software, maintenance and support
The two companies have begun joint presentations to clients and prospects and hope to broaden deployment to customers and prospects moving into fiscal 2011. The offering will be officially introduced at the Canadian Marketing Association Direct Marketing Conference in Toronto, September 29, 2010.
About Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura’s loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.
About Angoss Software Corporation
Angoss offers clients access to the Intellimaxx consumer insights and digital marketing system. Intellimaxx includes consumer prospecting and market planning capabilities, a robust customer preferences management and digital communication environment for web, email and mobile campaign deployment, and predictive analysis engine helping marketers better target and interact with consumers based on their behaviors and preferences. Intellimaxx has helped marketers at Sirius Satellite Radio, Rogers Communications, Black’s Photography, The Source, Shoppers Drug Mart and other major retailers understand their customers, incent profitable customer behavior, execute marketing initiatives and measure marketing performance. For more information on Intellimaxx, visit www.sapien.ca. For more information on Angoss, visit www.angoss.com
This press release contains statements of a forward-looking nature. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including: the risk that the sale of our products and services involves a long sales cycle; the risk that the economic environment and business conditions will remain difficult to predict; the risk of competition in our target markets; the risk that we may not respond adequately to evolving technologies; the risk that we or our customers may have difficulties in introducing our products or services; the risk that we will encounter difficulties in continuing to offer services; the risk that we will encounter difficulties in integrating the operations of acquired companies with our own; the risks of conducting our operations in a variety of international locations; the risk that we may need to record future write-downs of assets arising from our investments in other companies; the risks relating to the costs that we may incur as a result of litigation against us; and other risks described in our filings with securities regulatory authorities, including our annual reports, interim financial statements and similar disclosure documents. Angoss Software Corporation does not undertake any obligation to update this forward-looking information after the date of its initial publication, except as required under applicable law. Sapien Information Services Corporation is not affiliated with Sapien Canada Inc. of Toronto, Ontario or Sapient Corporation of Boston, Massachusetts.