SAN MATEO, Calif.—GetJar, the world’s largest open app store with over 1.5 billion downloads, today released data from their commissioned global survey, giving insight into the preferences and attitudes of mobile phone users. The survey points to the growing demand for Android, reporting almost 40 percent of respondents said they will switch to Android when they purchase their next phone, compared to the 18 percent who said they would like to switch to the iPhone.
“The survey results make it clear that all eyes are on Android, as well as the importance of brand equity in the increasingly competitive mobile app space,” said Patrick Mork, CMO of GetJar. “In addition, the data also reveals that brand marketers and advertisers also have a reason to be hopeful about consumer’s appetite for in-app advertisement.”
App usage is clearly on the rise with the survey results showing almost 34 percent of consumers spending one hour or more using apps per day, compared to 49 percent who spend the same amount of time watching television. Fifty-eight percent of respondents use mobile apps more than once a day.
The importance of brand equity was pushed to the forefront, as almost 80 percent said that the quality of the brand’s app makes the brand more trustworthy. Furthermore, 72 percent of those surveyed said they were more likely to engage with a brand if they had a good app.
Advertisers have reason to be hopeful. Seventy-three percent of respondents said they have downloaded an app with advertising in it, and almost 60 percent said they’d do it again. Almost one in four made a purchase after having clicked on a mobile ad.
Discovery continues to plague app publishers. Only 25% discovered the apps they were looking for using actual app stores. Nearly 50% had actually discovered apps while browsing online and nearly 17% had discovered apps through friends or social media.
Other survey results include:
- Gaming apps are the most popular, followed closely by social networking apps
- The amount of free apps and the ease of search topped the list of things users look for in an app store
- The cost of an app was the biggest deciding factor in whether to download an app or not
The pro-Android sentiments unveiled by the survey are especially important for GetJar, as the company recently announced it has secured $25 million in Series C funding from Tiger Global Management. They plan to aggressively expand its offering to Android publishers in order to secure its position as the premier “open” Android Market alternative while continuing to support other smartphone platforms such as Blackberry and IOS.
About GetJar
GetJar is the world’s largest open app store with over 1.5 billion downloads to date. The company’s key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and Tiger Global Management and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.