Covario recently announced the launch of a new Analytics Insights service. Craig Macdonald, Senior Vice President and Chief Marketing Officer for Covario will be heading up this new offering. Loyalty 360 had the opportunity to hear from Craig and learn more about the value of analytics insights, who benefits from these efforts, and what makes the Covario program unique to the marketplace.
Loyalty 360: What current marketplace challenges brought about the need for Covario to develop this new Analytics Service....