Officials at American Girl sought to reward their loyal customers for their engagement with the brand, as well as boost retention.
Enter the American Girl Rewards loyalty program.
Jenifer Warrell, senior director of marketing, American Girl, told Loyalty360 that customers had been asking about a loyalty program for quite some time. Less than a year ago (July 2016), American Girl delivered to its loyal customers the American Girl Rewards program.
“We developed the loyalty program because customers were requesting more from....