American Cruise Lines, Guilford, Conn., which operates small ships (150 or fewer passengers) in the inland waterways and rivers throughout the United States, recently changed its loyalty program to provide additional benefits to loyalty club members.
The company offers cruises throughout the U.S., focusing on destination-based cruises in the Northeast, on the Mississippi, in Alaska, and other similar destinations.
“We’ve had the loyalty program for a number of years and we have a high number of repeat customers; many of....