Miami Takes Home ‘Customer Cup’ For Third Quarter in a Row

FORT WORTH, Texas, Aug. 10—American Airlines employees in Miami celebrated a customer service victory this week as the airline announced the top five airports to be honored for improved customer experience and innovative problem-solving during the second quarter of 2010. The program is called the Customer Cup, the winners of which are announced each quarter.

“We created the Customer Cup to build competition between airport teams who are focused on bettering processes, products and interactions to deliver an improved customer experience,” said Mark Mitchell,  American’s Managing Director – Customer Experience. “A good customer experience is the foundation for building customer loyalty, and we recognize five airports each quarter that are making measured improvements in enhancing the travel experience for our customers.”

Customer Cups are categorized and awarded by market size from largest stations to smallest stations according to flight activity. The award recognizes airport teams for their performance in serving customers at the airport across six primary customer touch points: gate interactions, the boarding experience, delays and delay management, onboard interactions,  baggage handling, and baggage resolution. Miami was awarded the Customer Cup for the third consecutive quarter for improving internal customer satisfaction ratings in several categories,  leading the pack in making the biggest improvements year-over-year compared to other stations of the same size.

Measured improvements are a result of changes the station made to better the customer experience while at the airport. Examples include agents working together to encourage each other to provide timely and accurate information at the gate, especially in the case of a delay, with frequent announcements and updates every 20 minutes. Employees also concentrated on raising the focus on customer feedback, creating an e-mail for customers to report good service that resulted in employee recognition.

“Meeting and exceeding customer expectations is a challenging task and the employees in Miami International Airport have created just the right balance of teamwork,  focus, commitment and attention to detail to ensure the customer experience at our airport is the best it can be,” said Marilyn DeVoe, American’s Vice President – Miami.  “Winning the company’s coveted Customer Cup for the third quarter in a row made us the only station in the entire American Airlines system to win the cup three times, an extraordinary tribute to the hard work and dedication of each Miami Hub employee.”

The Customer Cup is part of a broader focus the airline has put toward improving the experience for its customers. With more than 250 employee teams across the network, American encourages all employees to bring forward ideas and solutions to problems they’ve identified in the travel experience. With stations competing for the Customer Cup honor quarterly, employees who contribute earn network bragging rights and a party in their honor for working hard to improve the airline’s customer service rankings.

“Given the challenges the industry faces, the Cup is a great way to recognize the accomplishments of our employees,” Mitchell added. “It’s through their dedication and ingenuity that we can deliver exceptional travel experiences of our customers.”

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American’s award-winning website,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc.  are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle,  AmericanConnection,, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE:  AMR)

AmericanAirlines®  We know why you fly®

Current AMR Corp. releases can be accessed on the Internet.

The address is

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing